May 17, 2021
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5 min read
We’ve partnered with our friends at Tribe Real Estate Co. to bring you a series of captivating interviews with Edmonton entrepreneurs who are creating successful brands in unique and inspiring ways.
All of our interviewees are harnessing the power of community and social media to build unique business models that are having a big impact in the city.
There are five interviews in our series and we’re so excited to share them all with you, each offering different nuggets of insight on marketing, brand development, and how to go the distance, even when things get tough -- like, say, a global pandemic.
First on the docket, our interview with Blair Lebsack, the chef behind the beloved Edmonton restaurant RNG RD. Blair was eager to talk about ‘The Butchery’, their latest endeavour, the philosophy behind using the whole animal, and how the power of local-sourcing has strengthened their brand within the community.
We must admit, there were a few nerves going into this interview. After all, we sort-of fancy ourselves behind-the-scenes kind of gals. But Blair was the perfect choice to start off our series.
Blair has a warm presence and speaks from the heart. He’s the kind of guy you could easily get caught up in conversation with. Especially if you got him started on a specific cut of meat or local vendor.
After our interview, we took a tour through The Butchery, a space that was surprisingly cozy for a butcher shop. Blair explained each design choice, and it was immediately clear that the homey feeling was intentional.
Blair said the goal was always to have his customers stop in on the weekend, grab a glass of wine or craft beer and relax while their cuts of meat were being prepared. With such a beautiful space, we can see how it would be hard to say no.
To read the full story, click here. Find The Butchery on Instagram or their website.
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